![]() ![]() Digital marketing. We all knew the digital revolution was here, or at least fast approaching, but recent events made it official. Continue to keep your home office, or the presentable corner you video conference from, open for business.ģ. With states in different phases of reopening and COVID-19 cases fluctuating, many companies play it safe and focus on the health of their employees and the goal of staying open. These events will take many forms, from the familiar educational webinar to live roundtables to full-fledged virtual experiences (the latter being something FER’s Digital Solutions Group can support you in creating-wink, nudge).Ģ. The high cost of exhibits, booth builds, travel and hotels are budget line items that will be questioned in the future-especially now that we’ve experienced virtual alternatives and are weighing the value of this type of lead generation without the high overhead. Virtual events. As we make our way back to “business as usual,” the trade show model of the past has some competition. As we (thankfully) begin to reopen, I thought it might be interesting to focus on what elements of our more multifaceted virtual world are likely to stick around.ġ. On the heels of Foodservice Equipment Reports’ first virtual conference and expo FER Virtual NEXT (#FERVirtualNEXT), and the whole world’s shift to digital to keep businesses moving while we all sheltered in place, we’ve all been engaged in a lot of screen time. ![]()
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